Technological advances have always impacted on the way companies run their business. In the industrial age, organizations were successful if they understood how command and control chains, together with highly efficient manufacturing processes, led to predictable business growth in well-known market development cycles. Creating economic value for shareholders and owners was of utmost importance and was quite often pursued as a short-term objective.

The trade-off? Decreasing public trust in companies across many industries, drastically reduced employee motivation, irreversible environmental damage and on top of all that, most companies are struggling to keep up with their customers. While society and humanity had always been used to technological innovation, the difference to today is that connection and speed are creating an ever-increasing rate of change resulting in a future increasingly difficult to predict.