28. October 2020
When we deal with new customer prospects for the first time, our initial approach is quite similar to the traditional interpretation of financial KPIs and this is exactly where problems begin: this approach is intended for companies that have emerged from the Industrial Age and thus, does not reflect the value drivers of the Information Age i.e. data become an asset that actually has no maturity and, unlike machines, their intrinsic value can even increase over time if created through network effects.