#everythingonline

The Internet is increasingly accessed via mobile devices and with evolving web technologies the demand for mobile full-service provision can be responded accordingly. Beside the ease of use, customers are also requiring a more meaningful and comprehensive transparency on environmental, ethical and societal aspects of service provision. Experience use cases target very much at consumer or even human centered needs.

Instead of pushing a mass-produced and standardized product to the mass consumer, experiences are demanded which follow a purpose-driven societal progression. In the past, prosperity was determined by ownership and asset-heavy growth. Technology employment had the ultimate goal to achieve higher productivity, AND scalability was achieved by standardization efforts. Affordability of new products for a wider community stimulated then greater consumer activity and finally leading to job security.

Now, we’re witnessing an increasing need for community-based and decentral engagement patterns in smart homes, connected industries and in sharing & circular economy models to just name a few. Out of a sudden, customer needs are dominating service and product design and producing companies need to know, how these needs are emerging instead of simply pushing mass products to the market.

After all, so-called challenger banks have stepped in to simplify the check-out process even further by offering the right financing, for example. Challenger banks are, in turn, just one example of how startups currently put established companies under stress in their well-known environments.